More and more companies are deciding to implement the Click & Collect service to allow their customers to purchase products online and collect them at the point of sale or other collection points designated for this purpose.
This purchase model exploits the advantages of the integration between the online channel – ecommerce- and the physical point of sale, which does not necessarily have to be the store.
Thanks to the use of smart lockers it is in fact possible to propose collection to customer on other places to replicate the experience of the physical store even where it is not present.

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